Red Bull leverage Instagram with ‘Inspiration’ campaign
We all know how good Red Bull are at content marketing (remember Felix Baumgartner, anyone?). But not all of their marketing revolves around action sports. Their recent ‘RedSilverBlue’ campaign...
View Article19 Social Media and Digital Facts about Val Thorens
Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo director of the tourist office...
View ArticleInterview with Thibaut Loubere, Community Manager, Val Thorens
With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia...
View ArticleInstagrammers invited on ‘Insta Expedition’ to Verbier
While the debate about the value of Instagram and its ‘Instagrammers’ goes on, many brands continue to reach out to influencers. The Swiss ski resort of Verbier has recently run an innovative...
View ArticleInside Val Thorens’ Social Media Strategy
We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce...
View Article6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from...
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